Jennifer Gares

About Jennifer Gares

As Senior Director of Talent Management at Team Liquid, I lead the strategy, commercialization and growth of creator and esports talent for one of the world’s most recognized esports organizations.Over the past 11+ years I’ve built and executed high-impact talent frameworks that tie directly to brand partnerships, creator monetization and fandom growth. I’ve pivoted our talent business model from legacy content platform dependency to diversified revenue streams, optimized budget allocation (e.g.$600K reduction in creator spend while improving ROI) and elevated creator-brand integrations that drive both reach and revenue.My sweet spot? Aligning talent with brand and audience, seizing brand-led opportunities (not just influencer transactions), and turning creators into long-term brand ambassadors.

Experience

1. Senior Director of Talent

   Team Liquid

   Mar 2022 — Present · Santa Monica, CA, US

   Core responsibilities:• Define and lead global talent management & commercialization strategy for creator and esports talent.• Collaborate with Partnerships, Content, Brand, Product teams to build scalable creator-business models.• Oversee talent acquisition, budgeting, performance measurement and ROI analysis.Key achievements:• Executed budget optimization resulting in a $600K+ reduction in creator spend, while improving brand ROI and maintaining audience engagement.• Shifted creator business model from reliance on a single platform partnership to diversified brand-first partnerships.• Built a influencer business case framework that evaluates talent on brand alignment, audience lift and content-driven growth rather than just viewership metrics.

Education

• UC Irvine

  2009 B.A, Business Economics