Jennifer Gabel
President-Owner Encompasssales.com
- Role
- Owner at Beanstalk Brands
- Location
- West Hartford, CT, US
- LinkedIn followers
- 500 followers
About Jennifer Gabel
As Director of Sales and Business Development at BeanStalk Brands, I lead national sales,…
Experience
Owner
Jan 2019 — Present · CT, US
National Account Sales and Marketing SolutionsAs a business strategist with broad experience across diverse sales channels, I specialize in helping brands navigate growth across Natural, Mass, Drug, eCommerce, Club, Distribution, and International markets. My work spans multiple categories from nutrition, skin care, grocery and frozen food, bringing a practical and strategic lens to each engagement.Strategic Planning:I partner with teams from top to bottom line—developing Go-to-Market strategies that include pricing and margin planning, forecasting, new item launches, void fill strategies, trade spend and promo planning, key account management, and data-driven category analysis.Broker Development & Management:Whether it’s building a new broker network or optimizing an existing one, I help brands establish high-performing broker relationships. This includes broker selection, training, direction, and implementation of monthly reporting systems aligned with business objectives.Distribution DevelopmentI support brands in negotiating contracts and building out smart regional and national distribution strategies to ensure strong retail presence and growth potential.Product & Trade Support:From creating educational content for national training programs to managing trade show execution, I provide hands-on support to ensure products are positioned for success in front of buyers and consumers.Beyond the Basics:My extended capabilities include support in social media, brand management, marketing strategy, eCommerce development, and advisement on financial and operational strategy—delivering a well-rounded, cross-functional approach to brand building.
Education
Metropolitan State University of Denver
BS, Psychology and Biology
1997 — 2003
Skills
- Business Development
- Negotiation
- Competitive Analysis
- Product Development
- Consumer Products
- Fmcg
- Budgets
- Food
- Key Account Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- Account Management
- Sales Management
- Data Analysis
- Budgeting
- Leadership
- Supplements
- Project Planning
- Purchasing
- Trade Shows
- Training
- New Business Development
- Marketing
- Business Strategy
- Pricing
- Forecasting
- Sales
- Management
- Team Building
- Nutrition
- Merchandising
- Retail
- Entrepreneurship
- Business Planning
- Sales Operations
- Customer Service
- Inventory Management
- Strategic Planning
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