Jennifer Fox Fee
Communications and Marketing Director at Buffalo Niagara Waterkeeper
- Role
- Communications & Marketing Director at Buffalo Niagara Waterkeeper
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Fox Fee
Experienced communications and marketing executive for non-profits in Western New York…
Experience
Communications & Marketing Director
Aug 2017 — Present · Buffalo/Niagara, NY, US
Department Head, Media Strategy and Messaging Architect, Chief Brand Steward, Management Team: developing and managing external communications, messaging and advertising for this WNY non-profit environmental organization, the largest Waterkeeper organization of over 350 globally. Developing and executing marketing plans, crafting key messaging across all platforms, engineering social media and multi-channel digital strategy, managing all media relationships, executive speech writing, cultivating advancement opportunities, organizational spokesperson. Other responsibilities include strategic planning, legislative affairs, community partnership building, justice/equity/diversity/inclusion work, brand story development, video scripting, marketing for resource development, website management, community and government relations, board relations, overseeing blogs and e-newsletters, press releases, press conferences, event planning, and all general writing for the organization. Graduate of John R. Oishei Foundation Story Growing Program for non-profits.• Managed multi-year marketing campaign rollout of the $10 million Buffalo Blueway project, including new interactive website, new social media platforms, and public relations campaign.• Engineered new social media strategy and multi-channel marketing plan resulting in an increase in organic reach. Launched a new podcast, Between 2 Great Lakes.• Increased positive monthly media exposure by 68%. In addition to positive and strategic earned local media, successfully managed media relations for international exposure, including NBC Universal, AP, New York Daily News, BBC Radio & Press Association, Huffington Post, etc.• Engineered regional press blitz and messaging campaign resulting in the successful passing of the Environmental Rights Amendment to the New York State Constitution.
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