Jennifer Ford-Smith

About Jennifer Ford-Smith

Experienced Head of Sales, Marketing & Product Management. Proven strategic business leader reporting directly divisional President. Excels at driving profitable growth and market share in division of a Berkshire Hathaway company. Experience with managing technical and engineering teams. Builds high-performing teams, implementing new sales and technology strategies, and driving performance-based cultures. Repeatedly selected to take on the most challenging organizational turn arounds.I am a developer. I facilitate growth. It might be a product; it might be an idea; it might be a service, and if it needs to be developed beyond what it is today, then that is the value I bring. It is what I have done for more than 25 years – from window coverings to commercial roofing to non-profit. My goal is to “dig-in” and understand the market better than those who drive it, and develop teams to bring them, and the projects they work on, to the next level.Core Competencies: Strategic Planning | Business Development | Solution Selling | Brand Promotion | Execution | Territory Planning & Development | Relationship Building | Personnel Development | B2B | Change Management | Program Management | Decision Making | Contract Negotiation | Financial Analysis

Experience

1. VP, Product and Marketing

   MasterBrand, Inc.

   Feb 2025 — Present · Brighton, CO, US

   In my role at MasterBrand, Inc, I spearheaded the transformation of the operating model post-acquisition, focusing on scalability and efficiency. I reorganized the Commercial function to create a cohesive structure across Product, Marketing, Digital, and Innovation teams. This strategic alignment enabled us to build a strong Product & Marketing capability, integrating insights from the Supreme acquisition to drive growth.

Education

• Regis University

  BA/BS, Business/Communications

Skills

• Six Sigma
• Product Launch
• Segmentation
• Pricing
• Product Development
• Sales Management
• Sales Operations
• Pricing Strategy
• Sales
• Income Statement
• B2b
• Program Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Planning
• Product Management
• Strategy
• Mergers & Acquisitions
• Account Management
• Marketing Research
• Competitive Analysis
• Contract Negotiation
• Budgets
• Market Analysis
• Customer Satisfaction
• New Business Development
• Strategic Planning
• Team Building
• Management
• Product Marketing
• Market Research
• Process Improvement
• Forecasting
• Leadership
• P&L
• Marketing Communications
• Employee Management
• Go-to-Market Strategy
• Marketing