Jennifer Fitton

Director of Brand Marketing and Communications @Ben E. Keith Beverages

Dallas, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2016 — Present

Director of Brand Marketing and Communications @Ben E. Keith Beverages

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Dallas, TX, US

Lead strategic brand and communication initiatives that strengthen Ben E. Keith Beverages’ visibility across Texas. Drive alignment between sales and marketing through integrated messaging, that supports business goals while fostering a strong culture. Shape and deliver communications for both internal and external audiences to build brand advocacy, enhance employee engagement, and deepen community connections.

EDUCATION

N/A

The University of Georgia

BA Journalism, Advertising

SKILLS

Media RelationsInteractive MarketingBranding & IdentityPublicityBrand AwarenessSocial Media MarketingSponsorshipRich MediaEntertainmentDirect MarketingCorporate BrandingMarketingEmail MarketingBrand ManagementCreative DirectionDirect MailIntegrated MarketingDigital StrategyMedia PlanningBrand DevelopmentDigital MediaPromotionsMarketing CommunicationsMedia BuyingLive EventsStrategyDigital MarketingRelationship MarketingAdvertisingStrategic Partnerships

ABOUT JENNIFER FITTON

Highly motivated, seasoned brand marketing professional with over 20 years of experience successfully writing and implementing strategic branding campaigns and business communication directives. A collaborative leader, skilled in influencing decision-making and building relationships with partners, vendors, sales teams, and relevant internal stakeholders. Leverages solid industry experience with strong writing and program management skills to deliver innovative results for maximum impact.Specialties- General Management & People Leadership- Brand Strategy & Development- Communication Strategies - Writing and Storytelling - Integrated Marketing Planning- Multichannel Marketing- Digital/Social Media Management- Vendor/Agency Management- Budgeting/Financial Management- Client & Partner Relations- Campaign Management- Promotions/Activations

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