Jennifer Fitton
Director of Brand Marketing and Communications at Ben E. Keith Beverages
- Role
- Director of Brand Marketing and Communications at Ben E. Keith Beverages
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jennifer Fitton
Highly motivated, seasoned brand marketing professional with over 20 years of experience successfully writing and implementing strategic branding campaigns and business communication directives. A collaborative leader, skilled in influencing decision-making and building relationships with partners, vendors, sales teams, and relevant internal stakeholders. Leverages solid industry experience with strong writing and program management skills to deliver innovative results for maximum impact.Specialties- General Management & People Leadership- Brand Strategy & Development- Communication Strategies - Writing and Storytelling - Integrated Marketing Planning- Multichannel Marketing- Digital/Social Media Management- Vendor/Agency Management- Budgeting/Financial Management- Client & Partner Relations- Campaign Management- Promotions/Activations
Experience
Director of Brand Marketing and Communications
Jan 2016 — Present · Dallas, TX, US
Lead strategic brand and communication initiatives that strengthen Ben E. Keith Beverages’ visibility across Texas. Drive alignment between sales and marketing through integrated messaging, that supports business goals while fostering a strong culture. Shape and deliver communications for both internal and external audiences to build brand advocacy, enhance employee engagement, and deepen community connections.
Education
The University of Georgia
BA Journalism, Advertising
Skills
- Media Relations
- Interactive Marketing
- Branding & Identity
- Publicity
- Brand Awareness
- Social Media Marketing
- Sponsorship
- Rich Media
- Entertainment
- Direct Marketing
- Corporate Branding
- Marketing
- Email Marketing
- Brand Management
- Creative Direction
- Direct Mail
- Integrated Marketing
- Digital Strategy
- Media Planning
- Brand Development
- Digital Media
- Promotions
- Marketing Communications
- Media Buying
- Live Events
- Strategy
- Digital Marketing
- Relationship Marketing
- Advertising
- Strategic Partnerships
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