Jennifer Evans
Brand and Marketing Strategist
- Role
- Marketing Director at Scheid Family Wines
- Location
- Monterey, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Evans
Versatile marketing leader with 25+ years of experience building global consumer brands and leading both B2C and B2B marketing strategies across a range of industries, most recently wine, agriculture, and sustainable packaging. Proven track record of building brands from the ground up, leading omnichannel campaigns, and delivering sustained revenue growth across national and global markets. Known for translating consumer insights into actionable strategy, driving KPI-aligned execution, and inspiring high-performing teams. Experience spans DTC and retail marketing, trade activation, and sustainable innovation. Collaborative leader across internal teams and external partners with a passion for brand storytelling and mission-driven growth.Expertise— Brand strategy, positioning, and portfolio architecture— Omnichannel campaign development and performance marketing— DTC, eCommerce, and digital advertising (Meta, Google, Shopify)— Trade and field marketing activation— New product development and go-to-market planning— Team leadership and cross-functional collaboration— Content creation, influencer partnerships, and experiential marketing— Market and consumer insights, KPI tracking, and ROI analysis— Full-funnel CPG marketing across regulated and competitive categories
Experience
Marketing Director
Mar 2021 — Present · Salinas, CA, US
Education
University of Notre Dame
BBA, Marketing
1990 — 1994
The University of Notre Dame Australia
Certificate in International Studies, International Business
1992 — 1992
Skills
- Copywriting
- Event Management
- Digital Strategy
- Video Editing
- Microsoft Office
- Marketing Management
- Email Marketing
- Public Relations
- Media Relations
- Direct Marketing
- Market Planning
- SEO
- Marketing Communications
- Integrated Marketing
- Graphic Design
- Direct Mail
- Management
- Media Planning
- Corporate Branding
- Online Advertising
- Social Media Marketing
- Powerpoint
- Marketing Strategy
- Online Marketing
- Strategy
- Digital Marketing
- Adobe Creative Suite
- Advertising
- Keynote
- Social Media
- Trade Shows
- Video Production
- Sem
- Event Planning
- Multi-Channel Marketing
- Market Research
- Marketing
- Product Marketing
- Creative Direction
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