Jennifer Evanko

About Jennifer Evanko

For the past several years I have been working in wine industry in brand management in both Imported and Domestic Wines and have I made a name for myself for my creative and strategic thinking I\'ve used to re-position struggling brands and to launch future stars. I am currently with Treasury Wine Estates (formerly Fosters Wine Group) in Napa Valley heading up our Napa Estates Portfolio - Stag\'s Leap Winery, Etude and St. Clement.Prior to returning to business school for my MBA from Vanderbilt\'s Owen School of business, I worked in public relations and marketing, in both the in-house and agency environment, specializing new product launches and corporate social responsibility.Specialties: Consumer insights and targeting, brand repositioing, new brand launch, creative consumer outreach, competitive analysis, strategic planning, marketing to Millennials

Experience

1. Sr Director Marketing

   Crimson Wine Group

   Aug 2020 — Present · Napa, CA, US

   Leading the full spectrum of Brand Marketing activities for Crimson Wine Group - stewards of seven luxury wineries across the West Coast.

Education

• Vanderbilt University Owen Graduate School of Management

  MBA, Marketing, Corporate Strategy

  2003 — 2005

Skills

• Customer Insight
• Public Relations
• Integrated Marketing
• Fmcg
• Marketing Management
• Retail
• Brand Management
• Marketing Strategy
• Advertising
• Wine
• Strategic Planning
• Product Development
• Brand Development
• Wineries
• Marketing Research
• Marketing Communications
• Consumer Products
• Shopper Marketing
• Marketing
• Strategic Thinking
• Competitive Analysis