Jennifer Warm Ehlers

WORK HISTORY

EDUCATION

ABOUT JENNIFER WARM EHLERS

I’m an Influencer Marketing & Media Relations Consultant with 6+ years of experience helping fashion, beauty, CPG, entertainment, and lifestyle brands build culturally relevant, results-driven influencer and earned media programs.My background spans both agency and in-house roles, partnering with rapidly growing DTC startups as well as global, Fortune 500 organizations. Across these environments, I’ve helped teams optimize budgets, develop strategic creator partnerships, and translate storytelling into measurable results — from awareness and engagement to conversion and long-term brand equity.I specialize in- Influencer and creator strategy (paid + organic)- Media relations and earned storytelling- Performance-focused partnership activations- Creator sourcing across micro, mid-tier, macro, and celebrity talent- Program optimization to improve efficiency, scale, and ROIOver the years, I’ve built a strong network of creators, talent managers, media contacts, stylists, and cultural tastemakers across multiple verticals. This allows me to move quickly, think strategically, and tailor recommendations based on both data and real-world creator dynamics.I work across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest, and Snapchat, and emerging written and audio channels such as Substack, podcast advertising, and affiliate platforms. My approach extends beyond digital — incorporating experiential brand activations and IRL moments that deepen connection and build trust with consumers.At the core of my work is a belief that the most effective influencer programs sit at the intersection of culture, creativity, and performance. I partner with brands to bring clarity to a noisy space and turn influencer marketing into a powerful growth channel.