Jennifer Edgerly

About Jennifer Edgerly

Integrated Marketing & Communications Executive with 20+ years driving growth for technology and education companies. Proven leader in developing cross-functional marketing strategies that align brand, content, and customer engagement to support business objectives. Expert in scaling teams and programs from startups to Fortune organizations while maximizing limited resources and budgets.KEY ACHIEVEMENTS* Revenue Impact: Developed communication strategies supporting over $30M in ARR through enhanced customer engagement and retention programs* Resource Optimization: Successfully manage comprehensive marketing budget exceeding $500K while maximizing ROI across multiple channels and initiatives* Event Leadership: Drove record-breaking attendance for flagship company events through strategic programming and speaker curation* Content Scale: Significantly increased content production year-over-year to support sales enablement and marketing objectives

Experience

1. Head of Corporate Marketing and Communications

   Everfi

   Apr 2025 — Present

   Strategic Leadership: Lead company-wide integrated marketing framework encompassing brand, content, customer communications, social media, and events to ensure consistent messaging and business alignment* Cross-Functional Management: Direct multi-disciplinary teams across content marketing, product marketing, brand/creative, customer communications, social media, and events, fostering collaboration and driving measurable business impact* Revenue-Focused Communications: Partner directly with sales and customer teams to develop high-impact strategies that strengthen customer relationships, support retention, and identify growth opportunities for $30M+ ARR business* Event Excellence: Oversee comprehensive programming for EVERFI Impact Summit, achieving record attendance through strategic session curation, high-profile speaker acquisition, and engaging content development* Content & Brand Strategy: Scale content production capabilities while refining brand identity and thought leadership positioning to enhance sales enablement and market presence* Executive Communications: Develop and deliver internal messaging, keynote speeches, panelist briefings, and crisis communication plans ensuring leadership effectively conveys company vision* Media Relations: Drive high-impact PR campaigns through compelling press releases, media pitches, bylined articles, and op-eds, securing top-tier placements that elevate brand reputation and industry authority* Social Media Strategy: Guide data-driven social media approach to grow engagement, amplify brand messaging, and position executives as industry thought leaders* Vendor Management: Oversee external PR agencies and consultants, ensuring strategic alignment and maximizing ROI on communications investments within budget constraints

Education

• University of Wisconsin-Madison

  BS, Consumer Science (concentration: Consumer Affairs in Business)

  1996 — 2001

Skills

• Press Releases
• Corporate Communications
• Event Management
• Crisis Communications
• Public Relations
• Media Relations
• Blogging
• Marketing Communications
• Social Media
• Strategic Communications
• Editing
• Event Planning