Jennifer Dailard

Lead, Communications, Issues and Reputation Management @Kaiser Permanente

San Diego, CA, US
EMAILS
j••••••••@kp.org
MOBILE NUMBERS
+16•••••••60

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WORK HISTORY

Jun 2024 — Present

Lead, Communications, Issues and Reputation Management @Kaiser Permanente

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Los Angeles, CA, US

EDUCATION

1989 — 1992

University of California, Santa Cruz

BA, Comparative Literature

SKILLS

Strategic CommunicationsResults/Roi AnalysisNewslettersNonprofitsEditingEvent PlanningStrategyMarketing CommunicationsCorporate CommunicationsPublic RelationsInternal CommunicationsMedia RelationsSocial MediaGraphic DesignCopywritingCampaign ManagementContent Development/CopywritingManagementSocial Media MarketingAdvertisingCompetitor AnalysisStaff ManagementIntegrated MarketingLeadershipLocal Marketing Strategy/ExecutionControl/Focus GroupsMarketingPress ReleasesEvent ManagementCrisis CommunicationsLead/Demand GenerationStrategic PlanningSegmentation

ABOUT JENNIFER DAILARD

Accomplished healthcare and coverage marketing leader with a proven track record of consistently exceeding goals. Outstanding background creating and executing local marketing strategies that generate fresh new B2B or B2C leads. Solid analytical, written and verbal communication skills, managing campaigns that highlight differentiated market value. Strong experience with the broker and sales distribution channel, including identifying targeted segments/sub-segments. Excellent understanding of multiple marketing platforms, from traditional and digital marketing to media relations. Experience managing and leading a team of marketing professionals, including writers and subcontractors.

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