Jennifer Collins

Vice President Marketing @Lta Manufacturing

Ottawa, KS, US

Reporting directly to the CEO. Marketing executive hired to revamp a $20+M in annual sales truck accessory company.• Developed a short-term and long-term marketing plans• Led the events team for multiple automotive and industrial market trade shows, including SEMA and NTEA• Developed and managed a multi-million-dollar budget to promote five brands across distinct business segments – truck, fleet/industrial, cargo management• Sourced and negotiated partnership with digital/content creation company for an all- encompassing program of web development, social media, SEO and content generation • Managed partnership discussions with multiple industry manufacturers • Led new business development efforts with strategic initiatives• Launched a new brand utilizing patent pending technology• Directed product development as well as sourcing for multiple new products• Leveraged multiple industry partnerships with vendors, media and aftermarket associates• Maintain marketing metrics with weekly reporting to the board of directors

Kansas State University

Bachelors of Science, Business Administration, Majoring in Marketing