Jennifer Cohrs
Marketing Executive | Diagnostics & Digital Health Launch Leader | Product Marketing | Former Amazon Web Services & Exact Sciences
- Role
- Head of Marketing at Sera Prognostics
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Cohrs
I am an expert at helping brands grow into trusted leaders. I build marketing strategies that engage audiences, strengthen brand identity, and convert pipeline into revenue. I believe marketing is the beating heart of an organization, and every win is a shared one. Whether working as an individual contributor or leading teams, I’ve built and scaled from the ground up. I’ve led teams, agencies, and freelancers.all while fostering environments where collaboration and curiosity drive success. I enjoy connecting creativity with measurable results; storytelling is key.My experience at Amazon was a pivotal part of my professional journey, where I cultivated a deep focus on customer obsession, delivering results, and thinking BIG. Winner of the \"BE THE DIFFERENCE\" Award at Ambry Genetics for my patient first approach. My career spans impactful roles in product marketing, strategy, branding and launch, including a key contribution to the launch of Oncodetect at Exact Sciences and leadership in Digital Apps at Invitae. I bring a data-driven and collaborative approach to driving adoption, revenue growth, and meaningful advancements in diagnostics and personalized healthcare. Core Specialties:• Marketing strategy• Demand generation• Brand development• Product and SaaS marketing• Writing, editing, and storytelling• Digital communications and social media• Public Relations and Corporate Communications• Data analysis (Google Analytics, SEO)• Leadership, collaboration, and mentoring
Experience
Head of Marketing
May 2024 — Present
Leader of strategic marketing initiatives at Sera Prognostics as Head of Marketing. Focused on advancing women’s health innovations, I oversee Clinical and Consumer Marketing. Including: brand growth, digital strategy, PR, corporate comms, partnerships, and cross-functional collaboration to expand the market reach of PreTRM, the first proteomic biomarker test for assessing preterm birth risk.
Education
Colorado State University
Bachelor of Fine Arts - BFA, Technical Journalism: Public Relations, Emphasis Marketing
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