Jennifer Chai
Business Leader | Brand Strategy | Product Management | Multi-Platform Marketer
- Role
- SVP, Global Product Management & Marketing Strategy at 20th Century Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Chai
I am a performance-driven Worldwide Senior Marketing Executive driving the product management and marketing strategies for high-profile entertainment brands, franchises, niche and specialty films and original IP products. Throughout my career, I have developed award-winning go-to-market plans that champion record-breaking success within highly disrupted marketplaces. As an empowering and influential leader, I expertly guide the big-picture vision with teams and build exceptional relationships with filmmakers, clients, and partners to maximize market share, conversion, and profit growth across every consumer platform.My areas of expertise include: Global 360 Marketing, Go-To-Market Strategy, Product Management, Global P & Ls, Franchise Brand Planning, Executive Leadership, Team Management, Consumer Trends, Data & Analytics, Emerging Technology, Entertainment Industry, Content Development, Retail Strategy, Creative Direction, Storytelling, Public Speaking, Media & Entertainment, Filmmaker Relations, Partner Relations, Film/TV New Releases + Franchises, Large-Scale Budget Management, Technology + Innovation
Experience
SVP, Global Product Management & Marketing Strategy
Jan 2009 — Present · Los Angeles, CA, US
Promoted several times, maintaining global senior leadership positions for over ten years, with increased responsibilities across several lines of business including Global Family Portfolio (Fox Family, DreamWorks Animation), currently managing Global Theatrical New Release Portfolio (Family + Live Action for Fox, Searchlight and Third Party films) • Spearhead go-to-market strategies for up to 30 theatrical new releases, consistently outperforming plans by up to +20% and managing $1B annual revenue portfolio • Leverage data to guide teams in developing disruptive story-driven campaigns for tent-pole releases (Deadpool 2, The Greatest Showman) and niche specialty films (The Shape of Water, Sisters Brothers) resulting in 28 Clio Award nominations and 3 Grand Clio Awards in 2018• Oversee large-scale and niche driven worldwide/domestic marketing budgets, allocating resources across digital, broadcast, satellite radio, paid/organic social, device-driven ads, and programmatic media buys • Lead marketing department and influence large cross-functional team in managing diverse portfolio of major film franchises (Deadpool, Star Wars, Avatar, X-Men, Trolls)• Approve packaging, TV, paid, and organic social content, fueling optimal consumer engagement and market share from digital/physical retailers like Amazon, iTunes, VUDU, Comcast, Verizon, Walmart, Target, and Best Buy• Cultivate outstanding, trusted relationships with major filmmakers, talent, producers, and C-level executives at DreamWorks Animation, Lucasfilm, Lightstorm, Annapurna Pictures and Searchlight to drive consensus for all plans• Collaborate with international market leaders across UK, Australia, Japan, Germany, and France in addition to emerging markets to guide local executions for go-to-market plans HIGHLIGHT: Selected by senior executives to drive Fox’s Movies Anywhere taskforce, a cross-studio entertainment app that has currently driven 6M app downloads with a 95% user satisfaction rate
Education
University of Michigan
B.A.
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