Jennifer Cayanas

Experience

1. Senior Director, Market Insights at Optum

   Optum

   Dec 2016 — Present · Jacksonville, FL, US

   Accountable for the Optum Insight Market and Competitor insights team; leading a team of research analysts, setting team direction through establishment of objectives, initiatives, metrics, roles/responsibilities • Deepen the market, competitor and customer insights function through establishment of an annual research and insights learning agenda and plan aligned with key stakeholder, driven by segment strategy and responsive to near-term macro market trends • Produce segment level knowledge and understanding and cross-Optum insights through market segmentation, defined buyer journey/value chain, and buyer persona deep dives, and win/loss analysis • Monitor competitive landscape and produce segment aligned competitor analysis, insights and profiles• Monitor and define near term trends and anticipated segment impacts, providing insights on potential cross-Optum opportunities• Advance a customer segment market strategy by conducting unmet needs analysis and propensity to buy by persona and capability/value chain components within and across segments• Lead portfolio gap and white-space identification and related market sizing for opportunity assessment • Provide white-space competitive analysis, including penetration analysis, and value prop and messaging assessments, to inform product, messaging and portfolio opportunities • Conduct scenario planning to evaluate market shifts over time and implications to market opportunities• Provide market trend analysis to advance Optum thought leadership narratives

Education

• UCF College of Business

  Master of Business Administration (MBA), Marketing

  1998 — 2001

• University of Central Florida

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

Skills

• Market Intelligence
• Hmo
• Provider Relations
• Managed Care
• Health Insurance
• Ppo
• Insurance
• Network Development
• Cross-Functional Team Leadership
• Team Building
• Health Policy
• Medicare
• Strategy
• Health Care Reform
• Leadership
• Healthcare
• Data Analysis
• Process Improvement
• Strategic Planning
• Disease Management
• Healthcare Industry
• Utilization Management
• Management
• Medicaid
• Program Management