Jennifer

About Jennifer

Experienced Chief Marketing Officer with a demonstrated history of working in the marketing and advertising industry. Strong marketing professional skilled in Microsoft Word, Sales, Marketing Strategy, Microsoft PowerPoint, and Advertising.

Experience

1. Chief Marketing Officer

   Visit Williamsburg

   Jan 2023 — Present · Williamsburg, VA, US

   Design, execute, and manage Visit Williamsburg\'s marketing strategy; core functions include brand campaign development, media relations (B2B and B2C), content creation, collateral materials, lead generation, digital presence, and owned/earned channels.• Ensure overall creative platforms are designed to grow brand awareness and visitation.• Oversee paid media plans to ensure campaigns meet/exceed projected deliverables.• Ensure alignment and execution of integrated campaigns within consumer and sales initiatives.• Serve as lead on all asset captures, including photography and video shoots.• Direct all media relations activities, including press events and consumer-facing initiatives.• Lead all content creation, including annual visitor guide, digital/social editorial, and copy, search engine optimization, etc.• Oversee, direct, and organize the work of the marketing/communications team.• Serve as the Finance Director\'s lead internal contact for relevant procurement processes.• Direct assigned vendors, ensuring partners deliver on contracted scope of services.• Manage department budget. Reconcile expenditures, and provide monthly reports to the management team and board of directors.• Represent Visit Williamsburg at appropriate community board meetings, functions, and activities as well as industry functions, conventions, and opportunities.

Education

• Michigan State University

  Bachelor of Arts (B.A.), Advertising

  1989 — 1992

• Michigan State University

  Study Abroad, Creative Writing

  1991 — 1991