Jennifer Carranza
Sr. UX Researcher at Salesforce | Mixed-Methods | UX Strategist
- Role
- Senior Ux Researcher at Salesforce
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Jennifer Carranza
Senior UX Researcher and strategist with 12 years of experience translating human behavior into product strategy. I use mixed-methods research to improve comprehension, usability, and conversion across digital and physical experiences.My background in human-computer interaction and behavioral science enables me to surface deep insights that shape roadmaps, accelerate adoption, and reduce friction at scale.I\'ve led research for enterprise cloud platforms, wearables, connected devices (IoT), and recurring revenue models — including software (SaaS) and smart subscriptions. My work spans B2B and B2C experiences in biotech, consumer electronics, e-commerce, government, healthcare, and networking.
Experience
Senior Ux Researcher
Jul 2025 — Present · Vancouver, WA, US
Education
San José State University
Master of Science - MS, Human Factors Engineering/Ergonomics
Fullerton College
Associate of Arts - AA, Psychology
California State University, Fullerton
Bachelor of Arts - BA, Psychology
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