Jennifer Caro
Sales with Integrity | Growth with Purpose | Always Be Learning
- Role
- Senior Vice President of Sales at SunOpta
- Location
- Aurora, CO, US
- LinkedIn followers
- 500 followers
About Jennifer Caro
I am an organizational leader established by an early career taste of the exhilaration that comes from driving sales growth. Early in my life, I cultivated a love of drawing out core needs & proving deep understanding of how to partner & support customers to achieve their goals. By putting people first, I earned trust, connected the dots and delivered results.As I’ve evolved through progressive sales, operational, and commercial leadership roles my people-first approach has proven to be universally true. I have had an opportunity to test and learn the importance of this truth at a fortune 100 organization, family owned business and high growth company backed by private equity…growth comes from engaging and igniting people to align on common goals. Success now as a Senior Commercial Leader is quantified by statistics: negotiation of large long-term contracts, double-digit growth carried out by new private label product launches, time-reduction in the implementation of complex commercialization projects, and recognition for leading change management associated with new go-to-market strategies. Numbers are always impressive, but my experience has engrained my belief that the ability to build collaboration, remove functional silos, and genuinely inspire and empower people is the genesis…the results and profitable growth always follow.Beyond the quantifiable results; repeatable, transformative business results are always delivered through people. I am mindful of that daily as I am attracted to challenges requiring organizational change, surrender of status-quo, and bravely releasing outdated work patterns. These things that inspire my passion & grit are recognizably difficult on the people involved, requiring me to engage well-practiced empathetic leadership while maintaining focus and intense pursuit of results. Although the individual outcomes for the people and culture are more difficult to quantify, they are the substance behind the numbers.As I pursue the next challenge in my career, I am attracted to organizations with big opportunities to transform culture. Organizations wanting to disrupt their industries. Executive teams who seek a peer to drive successful outcomes through a strategic vision and mission. To discuss the evolution that you hope to see for your company, please contact me directly.
Experience
Senior Vice President of Sales
May 2025 — Present
Education
Baker University
MBA, Business
2008 — 2010
The University of Kansas
Bachelor's degree, Business Administration
2003 — 2005
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