Jennifer Carnes

About Jennifer Carnes

A dedicated and passionate executive leader with a depth of expertise in marketing strategy, business development and events management with proven success across the fashion industry for international luxury retailers. A collaborative manager with experience building, training and developing effective teams dedicated to providing exceptional client experiences. Public Relations | Marketing Strategy | Customer Service | Event Planning | Retail | Fashion | Customer Experience| Event Logistics & Planning | Concept Design & Strategy | Fashion Panel Expert | Project Management | Digital Marketing | Social Media | Content Creation | Marketing Strategy | Event Management | Retail Management | Visual Merchandising | Trend Forecasting | Merchandizing| Trend Analysis | Brand Development | Public Relations | Team Leadership | Human Resources

Experience

1. Public Relations & Brand Experience Manager

   Neiman Marcus

   Dec 2008 — Present

   Reporting to the Vice President General Manager, manage and lead marketing strategy and operations for store location, promotions, events and outreach.• Develop detailed action plans for seasonal events for store and manages execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Store Leadership team.• As Senior Manager, lead stakeholder communication and media support while driving brand awareness campaigns through PR, events and charitable giving. • Produced over events including formal and informal fashion and trend shows, corporate, beauty and in-store events with up to 600 attendees. • Design and develop new and creative special events increasing store traffic and new customers while producing fashion events to present season trends.• Serve as key community liaison and build relationships with and sponsor over 50 charities, social organizations, culture and civic groups, leaders and press, while attending and representing Neiman Marcus at gala and charity events.• Manage scheduling, budgeting, marketing, planning, execution, production, and reporting of annual, quarterly, seasonal and weekly events.DESIGN PARTNERSHIPS | Monique L’Huillier | Jason Wu | Diane von Furstenberg | Alice and Olivia Veronica Beard | Lela Rosa | Badgley Mischka COMMUNITY PARTNERS| Mack, Jack & McConaughey | Texas Culture Trust | Ballet Austin | Blanton Museum | Seton Breast Care Center | Hospice Austin | Center for Child Protection | CureDuchenne | Umlauf Sculpture Garden | Austin Humane Society

Education

• Texas State University

  Bachelor of Science

Skills

• Fashion
• Marketing
• Public Relations
• Customer Service
• Press Releases
• Styling
• Event Planning
• Sales
• Visual Merchandising
• Marketing Strategy
• Retail
• Event Management
• Social Media
• Merchandising
• Social Networking
• Social Media Marketing
• Blogging