Jennifer Campbell

About Jennifer Campbell

Senior licensing executive with 25+ years of experience leading global licensing strategy, operations, and organizational build-outs for corporate and consumer brands. Proven record of monetizing brand equity through disciplined licensing programs while ensuring strong governance, operational excellence, and brand stewardship. Brings a unique end-to-end perspective as a brand owner, licensee, and licensing agent. Experienced people leader with full P&L accountability and global team leadership.• Global Brand Licensing Strategy• Licensing Operations & Governance• Organizational Design & Team Leadership• Revenue Growth, EBIT & P&L Management• Consumer Products & Character Licensing• Direct-to-Retail Licensing• Agency Selection & Management• Contract Negotiation & Risk Management• Cross-Functional Leadership (Brand, Legal, Finance)

Experience

1. Head of Global Commercial Partnerships and Licensing

   Electrolux Group

   Mar 2021 — Present · Charlotte, NC, US

   Lead global brand licensing strategy and operations across 14 brands, including Frigidaire, Electrolux, AEG, Zanussi, and White-Westinghouse. Responsible for licensing strategy, revenue growth, governance, infrastructure, agency management, and global team leadership. Report to the Global Chief Strategy Officer.Key Responsibilities & Achievements• Built and executed global licensing strategy aligned to enterprise growth objectives• Designed and implemented licensing operating model, governance framework, and infrastructure• Led and developed a global team of 25 professionals• Grew the licensing program 50%+ over five years• Scaled the program into the largest corporate brand licensing platform in the industry• Generated $5.1B in global retail sales (2025)• Delivered the most profitable business unit within the organization• Exceeded annual budgets with consistent double-digit revenue and EBIT growth• Led global agency RFP, selection, and performance management• Ensured brand stewardship, legal compliance, and risk management across global markets

Education

• Pepperdine University

  Bachelor of Science (B.S.), Business Administration and Management, General

  1991 — 1995

Skills

• Advertising
• Business Development
• Digital Marketing
• Marketing Research
• Sales Management
• Shopper Marketing
• Strategic Thinking
• Market Planning
• Product Development
• Strategic Planning
• P&L Management
• Forecasting
• Project Planning
• Strategy
• E-Commerce
• Brand Management
• Packaging
• Integrated Marketing
• Marketing Strategy
• Business Strategy
• Sem
• Product Marketing
• Merchandising
• Brand Awareness
• Customer Insight
• Strategic Partnerships
• Marketing
• Market Research
• Apparel
• Licensing
• Online Marketing
• Trade Shows
• Sales
• Toys
• Sponsorship
• Marketing Communications
• Retail
• Direct Marketing
• Negotiation
• Consumer Products