Jennifer C.

About Jennifer C.

Innovative and results-driven marketing and communications leader with a proven track…

Experience

1. Marketing and Communications Director

   West Fargo Park District

   Mar 2026 — Present

   Develops and implements the district-wide marketing and communications strategy aligned with organizational goals and strategic priorities. Provides strategic marketing counsel using performance data and audience insights to inform decision-making, resource allocation, and timing of initiatives. Serves as brand steward, maintaining standards and training staff to ensure consistent messaging, visual identity, and tone across departments. Leads district communications planning, including annual communication planning, media relations, and coordination of public information, with capacity to support incident and crisis communication efforts. Designs and implements targeted campaigns to increase engagement, utilization, and revenue for programs, facilities, and rental spaces, informed by audience insights and performance data. Establishes and maintains data tracking systems to measure digital performance, audience behavior, and marketing outcomes, and translates findings into actionable recommendations. Oversees district-owned communication channels including the website, email, and social platforms, ensuring content is accurate, timely, accessible, and aligned with seasonal and strategic priorities. Directs, produces, or coordinates the development of marketing and communication materials to support programs, events, facilities, rentals, board reports, and presentations. Coordinates district-wide marketing calendar and workflows to ensure timely execution, cross-department alignment, and efficient use of resources.

Education

• North Dakota State University

  Bachelor's degree

• University of St. Thomas - Opus College of Business

  Master's degree