Jennifer Berk
Director of Creative Production (Photo, Video + Content)
- Role
- Director of Creative Production at Faherty Brand
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Berk
A seasoned Photo and Art Director renowned for conceptualizing and executing captivating visual campaigns. My expertise spans all facets of the fashion and luxury industry, from photo production to art direction. I excel at leading creative teams, managing projects, and delivering high-quality, on-brand visual content, often in collaboration with the world\'s most sought-after talent. I am known for my ability to foster emerging talent and create alongside industry icons.
Experience
Director of Creative Production
Jun 2025 — Present
Collaborate on, conceptualize, plan, and execute visually engaging photo shoots showcasing the Faherty brand, ensuring alignment with brand identity and marketing strategies.Provide leadership on all aspects of creative direction for content, actively contributing innovative ideas and concepts that enhance brand storytelling and visual impact.Manage all aspects of production including creative direction, talent, location, styling, and post-production.Develop creative concepts and mood boards for campaigns, e-commerce, look books, social content, etc,enhancing visual narratives and brand messaging.Coordinate and oversee a diverse team of photographers, stylists, models, makeup artists, and set designers to bring creative visions to life.Scout, select, and secure locations for photo shoots that align with creative intentions.Provide strategic oversight and creative input throughout the production process, maintaining high quality and brand standards.Manage production timelines and budgets, sourcing and negotiating with vendors and freelancers to optimize resources.Act as a liaison between the creative team and production crew to ensure alignment on artistic and logistical goals.
Education
Long Island University
Bachelor of Arts - BA, Psychology
Syracuse University
Bachelor of Arts - BA, Psychology
Skills
- Marketing
- Television
- Public Relations
- Entertainment
- Photography
- Fashion
- Editing
- Photo Shoots
- Publishing
- Styling
- Blogging
- Research
- Editorial
- Feature Articles
- Creative Direction
- Storytelling
- Fashion Writing
- Beauty Industry
- Press Releases
- Publicity
- Advertising
- Magazines
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