Jennifer Bentz
Chief Marketing Officer | Executive Vice President Marketing | Consumer Insights & Analytics Expert | Innovation Champion
- Role
- Chief Marketing Officer at Utz Brands, Inc.
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Bentz
Experienced CPG leader with a demonstrated track record of driving profitable growth in…
Experience
Chief Marketing Officer
Jul 2023 — Present
Leading an organization of Marketing, Consumer Insights & Analytics, and Innovation professionals to infuse a deep understanding of our consumers, customers, & the marketplace to drive profitable brand growth; enabled by digital transformation.
Education
Indiana University Bloomington
Bachelor of Science - BS, Marketing; Minor in Sociology
1991
Skills
- Product Development
- Category Insights
- Ac Nielsen
- Customer Marketing
- Advertising Research
- Shopper Marketing
- Focus Groups
- Consumer Insight
- Business Insights
- Nielsen
- Integrated Marketing
- Grocery
- Insight Generation
- Fmcg
- Brand Equity
- Segmentation
- Strategy
- P&L Management
- Iri
- Spectra
- Market Research
- Pricing Strategy
- Customer Insight
- Competitive Analysis
- Trade Marketing
- Consumer Products
- Pricing
- Brand Architecture
- Quantitative Research
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Categorization
- Marketing Strategy
- Analytics
- Product Innovation
- Consumer Behaviour
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