Jennifer Redohl Bartfield
Senior Manager, Brand Marketing @Crate & Barrel
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WORK HISTORY
Senior Manager, Brand Marketing @Crate & Barrel
EDUCATION
The Wharton School
Master of Business Administration - MBA
Loyola University Chicago
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
Loyola University Chicago
Bachelor of Business Administration - BBA, Marketing
ABOUT JENNIFER REDOHL BARTFIELD
Wharton MBA with extensive experience as a Marketing leader in building multimillion dollar B2B and B2C marketing strategies from inception to launch while managing and mentoring global teams.Go-to-Market Strategist:• Customer and consumer obsessed, driven by curiosity to understand and predict consumer behavior and develop data-driven insights to affect change• Unique mix of agency and client-side experience, crafting global marketing strategies that drive results and new business growth.• Experience in managing budgets and running media investment strategy ($140M+)Motivating and Influential Leader:• Motivate and inspire others by offering a positive vision and innovative ideas• Able to build coalitions across departments in highly-matrixed and complex organizations• Hired, managed, and mentored high-performing teams and led many (15+) cross-functional teams through integrated planning and execution of many, at times simultaneous, marketing campaignsSpecialties: Brand Strategy Development – Strategic Partnerships – Agency Management – Business Development – Project Management – Performance Marketing
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