Jennifer Baranoff

Director of UX Research | ex-Google, Spotify, frog

Role
Director of Ux Research at Macy's
Location
New York, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jennifer Baranoff

User Research Leader with an MBA, design thinking background, and track record for…

Experience

  1. Director of Ux Research

    Macy's

    Nov 2022 — Present · New York, NY, US

    Led the UX research team across ~50 pods for the entire portfolio of products (web, app, in-store and omnichannel experiences) for Macy\'s and Bloomingdale\'s.Our product portfolio spans the digital shopping funnel (home, search, PDP, bag, checkout, payments, delivery & fulfillment, account, etc), personalization, loyalty programs, marketplaces, registry, internal tools, and in-store technology.

Education

  • University of California, Berkeley

    BA

  • Quantic School of Business and Technology

    Master's of Business Administration

  • Universidade da Madeira

    Master's degree

  • Carnegie Mellon University

    Master's degree

Skills

  • Microsoft Office
  • Indesign
  • Adobe Creative Suite
  • Arduino
  • Innovation Consulting
  • Content Strategy
  • Stata
  • Eroom
  • User Experience Design
  • User Research
  • Design Research
  • Casemap
  • Requirements Analysis
  • Blogging
  • Legal Writing
  • Research
  • Service Design
  • Community Outreach
  • Imanage
  • Google Analytics
  • Omnigraffle
  • Non-Profits
  • Editing
  • Wordpress
  • Trials
  • Policy
  • Summation Iblaze

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Jennifer Baranoff — Director of Ux Research at Macy's in New York, NY, US | Unifers