Jennifer Bannon
Channel Marketing Manager @Cornerstone Building Brands
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WORK HISTORY
Channel Marketing Manager @Cornerstone Building Brands
As a strategic Channel Marketing Manager at Cornerstone Building Brands—the largest manufacturer of exterior building products in North America—I specialize in driving demand and engagement across the contractor and builder ecosystem. I lead strategic marketing initiatives that strengthen relationships with contractors, home builders, and key decision-makers across the new construction, repair, and remodeling industries. My focus is on building customer loyalty and driving product demand through targeted programs, loyalty incentives, and market-facing campaigns. I oversee the development and execution of integrated marketing strategies that enhance lead nurturing, website UX, and content delivery while aligning with field sales objectives. I partner cross-functionally with product, sales, and market development teams to deploy pull-through strategies that grow market share and brand engagement. I also manage customer advocacy efforts, training events, and the launch of retention-focused campaigns, always backed by insights from performance analytics and market research. My approach combines data-driven decision-making with a deep understanding of contractor needs to deliver measurable results and long-term customer value.
EDUCATION
Long Island University
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT JENNIFER BANNON
Dynamic marketing leader with a proven record of building and scaling marketing functions…
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