Jennifer Asbury-Hughes
Head of Strategic Partnerships @Bord Labs
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WORK HISTORY
Head of Strategic Partnerships @Bord Labs
Served as Fractional CMO, leading marketing strategy, positioning, go-to-market planning, and commercial messaging during a key stage of company growth.Worked across brand strategy, product narrative, market positioning, and growth planning to help align Bord Labs’ offerings with the needs of agencies, brands, and emerging AI-search use cases.Partnered closely as leadership with founders on strategic marketing direction, launch planning, and commercial storytelling. Lead strategic partnerships for Bord Labs, with a focus on expanding Visibl’s reach across agencies, brands, and marketing teams adapting to AI-driven search and discovery.Work includes identifying partnership opportunities, shaping go-to-market collaboration strategies, and helping translate platform capabilities into practical market applications for clients and partners.I sit at the intersection of product, positioning, and adoption, helping external partners understand both the strategic opportunity and the real-world use cases.
ABOUT JENNIFER ASBURY-HUGHES
The companies that hire me usually do not have a marketing problem.They have a commercial infrastructure problem. They have traction. A strong offer. Real demand. A capable founder or leadership team. But revenue is still too dependent on personality, hustle, scattered efforts, or channels that do not compound. That is where I come in. I am a senior marketing and revenue leader with 25 years of experience building the commercial systems growing companies need in order to scale. I work across brand, GTM, partnerships, business development, messaging, and revenue architecture, but the throughline is always the same: I turn promising businesses into commercially organized ones. I identify overlooked revenue opportunities.I build partner and channel strategies that extend reach.I create positioning that gives sales a stronger story to sell.I build systems that keep producing after the initial push is over. A few examples: → Helped grow a commercial construction firm $36M to $60M in two years during the pandemic through partnerships, PR, events, and business development → Generated 83% of first-year revenue as the sole commercial engine inside a funded B2B AI startup → Founded and ran FingerPulse Media for 15 years, earned an international luxury branding award, and helped launch Keller Williams Portfolio Real Estate nationally → Built new revenue programs from zero for hospitality brands, including multi-brand activations, sales incentives, employee incentive structures, and retreats → Designed GTM functions, sales systems, messaging architecture, and partner ecosystems across multiple industries from the ground up I am most valuable in companies that have something real to scale but need stronger commercial structure around it. That can look like: a senior in-house marketing and growth leadership role a fractional CMO / commercial strategy role a buildout of GTM, partnerships, positioning, and revenue systems I do not bring generic playbooks. I bring pattern recognition, sharp questions, strategic judgment, and the ability to build what the business actually needs. If your company has momentum but lacks the commercial engine to support the next stage of growth, we should talk.
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