Jennifer Smith
Award-winning writer, editor and communicator with more than two decades of experience at The Wall Street Journal and other major news outlets.
- Role
- SVP, Director of Content & Editorial Strategy at Greentarget Global Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Smith
I am an experienced, curious and versatile communicator with a track record of agenda-setting journalism at The Wall Street Journal and other major outlets. A former reporter with one of the world\'s leading news organizations, I know what makes a story stand out. As SVP, Director of Content & Editorial Strategy, for Greentarget, I bring critical insights from more than 20 years of covering business, national and local news to craft authoritative, award-winning content for professional services firms. I lead a team of editors and writers in designing and executing strategic content campaigns for legal, accounting, consulting, and financial services organizations that aligns their business goals with what audiences need to know. I also provide customized media training for C-suite executives and develop young writers across Greentarget. At WSJ I covered the legal profession, cultural institutions, and, most recently, logistics, supply chain and the distribution networks that keep the economy moving. My work included front-page stories on shipping bottlenecks and supply-chain upheaval during the pandemic and the largest law firm failure in U.S. history, as well as coverage of major racketeering and art-forgery trials. I also wrote front-page features about drivers who cook in their truck cabs, the herculean distribution push behind the annual Girl Scout cookie sale, and legal-world clashes over lawyers\' uncivil behavior. Before joining the WSJ in 2011, I was a reporter at Newsday, where I won awards for my coverage of the environment, politics and breaking news. My environmental beat coverage took me from science labs and solar farms to fishing boats and the Arctic tundra, where I spent 10 days with scientists studying the impacts of climate change on Alaska\'s North Slope. I also flew into the eye of a hurricane with military aircrews gathering real-time storm data and reported from flood-devastated New Orleans after Hurricane Katrina.
Experience
SVP, Director of Content & Editorial Strategy
Mar 2022 — Present · NY, US
Lead a team of seasoned writers in designing and executing strategic, award-winning content campaigns for business-to-business organizations in the legal, accounting, consulting and financial services industries- Leverage news judgment and storytelling to position professional services clients as authorities through bylined articles, op-ed pieces, research reports, owned content series, podcasts and more- Provide strategic counsel on internal and external communications around urgent news topics and sensitive or divisive issues- Deliver customized media training for C-suite executives, using skills honed over two decades in top newsrooms- Manage in-house content staff and contract writers and copy editors- Work directly with clients on content projects, programs and priorities.
Education
Columbia University - Graduate School of Journalism
MS
University of California, Santa Cruz
BA
Skills
- Freelance Writing
- Newspaper
- Blogging
- Feature Articles
- Online Journalism
- Web Content
- Fact-Checking
- Writing
- Ap Stylebook
- Editorial
- News Writing
- Newspapers
- Ap Style
- Digital Media
- Copy Editing
- Social Media
- Web Content Writing
- Investigative Reporting
- Interviews
- Content Management
- Media Relations
- Journalism
- Editing
- Magazines
- Storytelling
- Breaking News
- Headline Writing
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