Jennifer Alvarez
Founder & Owner, Haute Plank | Nationally Recognized Hardwood Flooring Brand | Advocate for Sustainability in Design
- Role
- Founder & Owner at Haute Plank
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Jennifer Alvarez
Solving the problems no one else in wood flooring wanted to address. I founded…
Experience
Founder & Owner
Nov 2021 — Present · Scottsdale, AZ, US
I founded Haute Plank to bring a higher level of quality and accountability to the hardwood flooring industry. I lead the business accross all veritcals, from sourcing and manufacturing to product developmentm client services, and brand growth.• Built Haute Plank into a nationally distributed flooring brand with both in-stock abd custom programs.• Developed proprietary construction standards that allow for planks up to 40\" widw without compromising stability.• Partnered directly with select Eurpean mills focused on sustainability, craftsmanship, and supply reliability.• Lead a hands-on team known for clear communication, attention to detail, and fast response times.• Manage brand direction, marketing strategy, and digital platform growth.• Personally oversee client experience and logistics to ensure projects stay on track and expectations are exceeded.
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