Jennifer Gutierrez Altshule

About Jennifer Gutierrez Altshule

I’m a growth and performance marketing executive with 15+ years of experience building, scaling, and optimizing high-impact creative systems across TV, CTV, paid social, and emerging platforms.My background sits at the intersection of creative direction, production, media, and performance analytics. I’ve led multimillion-dollar budgets, driven $150M+ in revenue, and helped brands scale efficiently without sacrificing brand trust—particularly in regulated and claim-sensitive categories like beauty, wellness, and health.I specialize in building world-class production and creative teams—from hiring and mentoring to designing repeatable systems that move fast, test intelligently, and scale what works. I’ve built and led large in-house and hybrid teams across strategy, editing, UGC, casting, and post-production.I’m deeply current on modern attribution, tracking, and AI-powered tools, using performance data, incrementality testing, and creative analytics to guide decision-making across channels. My approach blends rigorous measurement with strong creative instincts—turning insights into campaigns that actually convert.Core strengths include:• Growth & performance marketing across TV, CTV, paid social & TikTok• Creative direction rooted in Direct Response & brand trust• AI-enabled workflows, attribution platforms & performance tracking• Scaling production, creative, and UGC teams at speed• Building systems that drive efficiency, ROAS, and long-term growthI’m most excited by opportunities where I can fully invest in a brand—owning growth strategy end-to-end and building teams and systems that scale.Work Credits-Social Media Performance Brands: Noom, Fabletics, Calm, Aura, Hello Fresh, Diff, Dollar Shave Club, ThirdLove, HoneyLove, Honey, Albert, Jose Cuervo, NorthFace, Revian, HiProtein, Carrot & Stick, Dermovia, etc.

Experience

1. Head of Growth Performance Marketing & Multi-channel Scale

   Listicle Studios

   Oct 2021 — Present · Los Angeles, CA, US

   Lead performance creative and growth strategy across Meta, TikTok, CTV, and digital channels, building scalable creative systems that drive acquisition efficiency and revenue growth for DTC and regulated wellness brands. Own creative frameworks, analytics-driven testing, and cross-functional growth initiatives.

Skills

• International Production
• Direct Marketing
• Online Advertising
• Email Marketing
• Digital Marketing
• Brand Management
• Digital Strategy
• Advertising
• Digital Media
• Creative Direction
• Integrated Marketing
• International Marketing
• Management
• Social Media Marketing
• Marketing
• Brand Development
• Skin Care Products
• Beauty Industry
• Production Managment
• Script-Writing
• Customer Insight
• Lead Generation
• Product Marketing
• Brand Awareness
• Post Production
• Direct Mail
• Commercials
• Cross-Functional Team Leadership
• Art Direction