Jennifer Ahearn

About Jennifer Ahearn

Brand marketer with nearly twenty years of marketing experience. Extensive background developing the brand strategy for top global brands which included: creative development, competitive analysis, messaging and platform recommendations. Licensing experience leading the domestic licensing and account management for all of our strategic partner relationships at Sesame Workshop. Responsibility managing P&L and mulitmillion dollar marketing campaigns. Experience developing, executing, measuring and optimizing marketing plans that successfully exceed business objectives within budget. Highly effective in influencing and managing cross-functional teams and streamlining processes. Significant hands-on experience using a wide variety of media:• Online • Social • TV • Print • Radio • Email • Direct mail • Outdoor

Experience

1. Senior Vice President, Global Strategic Partnerships & Themed Entertainment

   Sesame Workshop

   Oct 2023 — Present

   I currently lead our Strategic Partnerships and Location Based Entertainment business for Sesame Workshop Globally. These partnerships are meant to drive brand awareness, engagement and revenue for Sesame Workshop. Our Themed Entertainment business includes Theme Parks, Live Shows, Resorts and Experiential. I work closely with our multi-faceted creative, production, marketing, educational teams to bring these exciting partnerships to life

Education

• University of Notre Dame - Mendoza College of Business

  MBA, Marketing Concentration

  2001 — 2002

• Ohio University

  Bachelor of Science in Business Administration, Double Major: Marketing and Finance

Skills

• Marketing
• Mobile Marketing
• Online Advertising
• Demand Generation
• Interactive Marketing
• Leadership
• Competitive Analysis
• Creative Direction
• Customer Relationship Management (Crm)
• Marketing Communications
• SEO
• B2b
• Direct Marketing
• Marketing Research
• B2b Marketing
• Strategy
• E-Commerce
• Advertising
• Customer Insight
• Web Analytics
• Integrated Marketing
• Market Research
• Email Marketing
• Digital Strategy
• Strategic Planning
• Product Marketing
• Online Marketing
• Management
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Crm
• Market Planning
• Lead Generation
• Direct Mail
• Strategic Partnerships
• Digital Marketing
• Digital Media
• Brand Development