Jenny Acosta

About Jenny Acosta

Passionate about storytelling and building meaningful connections, I bring 3 years of experience in social media content creation and campaign management, combined with hands-on expertise in logistics coordination. I specialize in crafting engaging narratives that captivate diverse audiences across multiple digital platforms, driving brand awareness and authentic engagement.Beyond content creation, I proudly support and manage the logistics behind our Mobile Connectivity Center, bringing vital internet connectivity to communities that need it most, including during natural disasters and emergency situations. From coordinating schedules to ensuring seamless deployment, I play a key role in delivering this critical service that bridges the digital divide and empowers underserved communities.

Experience

1. Sr Specialist - Corporate Responsibility

   AT&T

   May 2023 — Present

   Develop and manage various organic and paid social media campaigns for @ATTimpact on Meta and X from beginning to end that brought awareness to AT & T\'s environmental and societal commitments• Monitor and analyze key social media metrics on Sprinklr such as engagement rates, follower growth, and impressions resulting in a 12% increase in overall social media performance YTD• Lead logistics and deployment for AT & T’s Mobile Connectivity Center (MCC), partnering with the AT & T\'s NDR team, state-level partners, and the Mass Markets team, to ensure operational readiness and critical support for disaster recovery initiatives.• Assist with the facilitation of 10+ Lunch & Learns to educate over employees about AT & T’s social good goals• Collaborate with Chief of Staff to plan events and develop communications for leadership team

Education

• University of North Texas at Dallas

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2020 — 2023

• Dallas College

  Associate's degree, Business Administration and Management, General

  2019 — 2020