Jennie Velasco
Creative Content Producer, Activations & Partnerships (Title Tbd) @Goodwill Industries of Southeastern Wisconsin, Inc.
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WORK HISTORY
Creative Content Producer, Activations & Partnerships (Title Tbd) @Goodwill Industries of Southeastern Wisconsin, Inc.
I collaborate across departments to support creative strategies that connect with shoppers, donors, and the community. My role blends content planning, campaign messaging, and social media activations — from partnering with influencers and crafting outlines for their content, to building schedules and engagement strategies that amplify Goodwill’s mission. I also collaborate on in-person activations and brand experiences, ensuring each one is backed by thoughtful storytelling, engaging content, and community building while balancing general copywriting duties for a variety of deliverables.
EDUCATION
Illinois Institute of Art
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
Empire Beauty School-Arlington Heights
Cosmetology License, Cosmetology/Cosmetologist, General
William Rainey Harper College
Associate of Arts (A.A.), Fine/Studio Arts, General
SKILLS
ABOUT JENNIE VELASCO
I’m not just a copywriter—I’m a storyteller with roots. For 18+ years, I’ve built voices for brands, nonprofits, and communities that wanted more than just content—they wanted connection. From retail fashion and entertainment to nonprofit campaigns and digital experiences, I’ve written across every channel: email, web, social, activations, and everything in between.I’ve worked with international brands, scrappy agencies, and grassroots organizations—and the throughline has always been the same: Palabra. Cultura. Comunidad. Whether I’m concepting campaigns, zhuzhing copy until it sings, or building activations that bring people together, I lead with creativity that feels human, relevant, and impactful.Think of me as a brand voice architect and campaign storyteller—a creative who’s as obsessed with clarity as I am with culture.
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