Jennie Scheer
VP Director, Audience & Data Strategy at Havas Media Group
- Role
- VP Director, Insights & Data Strategy at Havas Media Network
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jennie Scheer
I am a media expert who\'s been in the industry for over 15 years. Over the course of professional experience, I\'ve become an expert in connecting brands with consumers in effective and efficient ways across a variety of verticals including B2B, CPG, Entertainment and Pharma. I am a strategic communications and marketing professional with a demonstrated history of having strong storytelling, strategy, communications, writing and editing skills. My expertise includes all aspects of media, data measurement, content creation, account and project management. Additionally, my ability to operate with a strong sense of urgency has allowed me to thrive in a fast-paced setting.
Experience
VP Director, Insights & Data Strategy
Aug 2021 — Present · New York, NY, US
Education
Communication & Culture- Joint Graduate Program at Toronto Metropolitan University & York University
Master's degree
Penn State University
BA, Media Studies
Skills
- Media Buying
- Digital Marketing
- Traditional Media
- Mobile Marketing
- Doubleclick
- Sem
- Integrated Marketing
- New Media
- Ad Serving
- Ad Networks
- Mystery
- Mobile Advertising
- Media Planning
- Interactive Marketing
- Comscore
- Coffee
- Rich Media
- Blacksmithing
- Atlas
- Digital Media
- Social Media Marketing
- Online Advertising
- Media Strategy
- Dark Pools
- Vinyl
- Advertising
- Digital Strategy
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