Jennie Lawyer

Telematics Analyst @State Farm

Bloomington/Normal, IL, US

Lead virtual cross-functional teams in development, design, and marketing through all phases of solutions delivery (from ideation to launch and support) for fortune 50 company telematics program. Establish and maintain collaborative relationships with vendors and internal business partners. Simultaneously lead several enterprise-level projects from proposal through implementation, translating product vision into solutions. Take initiative and welcome new challenges while effectively prioritizing multiple tasks.• Successfully oversee the development and launch of new usage-based insurance programs and products, manage change adoption, and increase product adoption. • Create and maintain communication and marketing strategies for internal and external customers. This includes nationwide communications and campaigns, internal communications to executives, and multi-channel strategies. • Create copy content for multiple channels, including web, app, email, and direct mail. • Determine training approach and tactics, then create and maintain companywide content.• Manage projects and resolve technical and functional business issues; research, evaluate, recommend and document processes, workflows and procedures to provide effective solutions. • Create a collaborative, inclusive environment where partners feel comfortable expressing opinions and ideas, resulting in the best possible outcomes. • Manage relationships with diverse internal and external customers; create and present proposals to multiple levels leadership.• Translate technical language to business and vice versa – communicate with partners from IT to customer service to create a unified experience and ensure product solution meets all needs.

Franklin University

Bachelor of Science (B.S.), Major: eMarketing | Minor: Marketing Promotions

Capella University

Master of Business Administration - MBA, Leadership