Jennie Docherty

About Jennie Docherty

I’m a relationship-driven sales and strategic accounts leader with 10+ years of experience across travel, wellness and consumer-facing brands. I hold an MBA and have led high-value partnerships, revenue growth initiatives, and complex portfolios at companies like Nike and Delta Air Lines.My work sits at the intersection of commercial strategy and human connection — managing full sales funnels, navigating nuanced stakeholder dynamics, and representing premium brands with care, discretion, and integrity. I’m known for strong judgment, emotional intelligence, and the ability to bring clarity to complex business environments.Earlier in life, I was a Division I college athlete, an experience that shaped both my resilience and my interest in holistic health and performance. That journey continues to inform how I show up professionally: grounded, curious, service-oriented, and deeply invested in long-term relationships.I value authenticity, intention and growth — in work and in life — and I’m always open to meaningful conversations around business, wellness, and the spaces where the two intersect.

Experience

1. Founder

   Hot\'r Wellness

   Mar 2026 — Present · Nashville, TN, US

Education

• Institute for Integrative Nutrition

  Certified Health Coach

  2016 — 2017

• University of Iowa

  BA, BBA, Marketing, International Studies, Spanish

  2005 — 2009

• University of Iowa

  MBA, Marketing

  2009 — 2011

Skills

• Marketing Research
• Customer Service
• Analytics
• Market Research
• Sales
• Data Analysis
• Business Development
• Forecasting
• Strategic Planning
• Project Management
• Leadership
• Product Development
• Analysis
• Strategy
• Marketing
• Financial Modeling
• Cross-Functional Team Leadership
• Marketing Strategy