Jenni Fox

About Jenni Fox

Positive and outgoing with a strong work ethic, I am a creative, forward thinker who is…

Experience

1. Email Marketing Lead

   Guideposts

   Sep 2021 — Present · Tarpon Springs, FL, US

   Implementation and management of email marketing program for ecommerce and content including strategy, execution, analysis and integration with ESP. Collaboration with marketing team and other digital channels to create promotional campaigns including email, social media and advertising focused on generating revenue and creating exceptional customer journeys. Oversee delivery of content emails focused on lead generation, customer retention and engagement.• Conception, design, development and launch of campaigns using Klaviyo and Zeta• Strategize campaign requirements, budget and revenue increase YoY• Best practices for deliverability and response, including compliance with CAN-SPAM and ISP delivery requirements.• Database segmentation and initiatives focused on customer relevance and revenue generation• Compilation and analysis of campaign results and reporting findings and recommendations to corporate leaders• Understanding of HTML code and responsive design in email marketingAccomplishments:• Increased deliverability of email campaigns from 60% to 91% within 1st year (current deliverability is at 99%)• Implemented a new tone for continuity campaigns that increased revenue per campaign by an average of 40%• Increased Y/Y revenue generated by email campaigns by an average of 30% in last 2 years