Jennifer C.
Digital Marketing | Marketing Strategy & Operations | Programmatic Media Leader | Driving ROI & Full-Funnel Campaigns
- Role
- Senior Director of Marketing at Aeg Presents
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jennifer C.
Accomplished digital marketing leader with 10+ years of experience in the entertainment industry, specializing in growth marketing, programmatic media, and full-funnel campaign strategy. Recognized for expertise in project management, digital strategy, and media buying. I lead paid media efforts across programmatic display, audio, video, YouTube, and connected TV. Successfully brought programmatic media buying in-house, optimizing workflows with automation and driving adoption of emerging channels to enhance campaign performance.
Experience
Senior Director of Marketing
May 2025 — Present · Los Angeles, CA, US
Core Competencies & ExpertiseI specialize in digital strategy, growth marketing, and programmatic media, with expertise in project management, campaign execution, optimization, data analysis, budgeting, and reporting. Skilled in audience building, automation, documentation, and training, I help teams scale campaigns efficiently and deliver measurable results.Platforms & ToolsExperienced with leading self-serve and programmatic platforms, including Google Ads, DV360, Campaign Manager, The Trade Desk, amazon Ads, Spotify Ad Studio, Reddit Ads, Pinterest Ads, LinkedIn, and LiveRamp.
Education
Keller Graduate School of Management of DeVry University
Master of Business Administration - MBA
California State University, Fullerton
Bachelor of Science - BS, Business Administration and Management, General
Skills
- Omniture
- Microsoft Word
- Cms
- Dropbox
- New Media
- Content Management Systems (Cms)
- Doubleclick Campaign Manager
- Entertainment
- Media Buying
- Sem
- Marketing Event Planning
- Email Marketing
- Google Docs
- Doubleclick
- Search Engine Optimization (SEO)
- Social Networking
- Social Media Marketing
- Digital Marketing
- Doubleclick Bid Manager
- Bing Ads
- Powerpoint
- Microsoft Excel
- Online Video Marketing
- Event Management
- Digital Strategy
- Display Advertising
- Programmatic Media Buying
- Programmatic
- Live Events
- Marketing
- Project Management
- Adobe Photoshop
- SEO
- Social Media
- Marketing Strategy
- Photoshop
- Google Adwords
- Digital Media
- Promotions
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