Jennifer

About Jennifer

I build and scale revenue engines. I’m a growth and performance sales/marketing leader with 20+ years of experience driving acquisition, conversion, and revenue across startups and high-growth organizations. My background spans sales, marketing, and operations, with a focus on building systems that turn demand into measurable outcomes. I’ve led 0→1 and scale-stage initiatives across EdTech, marketplaces, and SaaS, building sales teams, designing go-to-market strategies, and optimizing full-funnel performance from first touch through activation and revenue. My approach is hands-on and data-driven. I don’t just set strategy; I build processes, analyze performance, and iterate quickly to improve conversion rates, customer acquisition costs, and overall growth efficiency. Highlights: Increased conversion rates from 6% to 21% and 32% to 69% through funnel optimization and process redesign Scaled marketplace supply acquisition by 296% and lead generation by 395% Built and trained high-performing sales teams from the ground up, creating repeatable systems for growth Drove 312% revenue growth by aligning acquisition strategy, conversion, and operations My core strengths sit at the intersection of growth marketing and sales execution: Performance marketing and demand generation Conversion rate optimization (CRO) and funnel design Sales team buildout and enablement CRM and workflow architecture (HubSpot, Salesforce) Data analysis, reporting, and growth experimentation 0→1 build and startup scaling I’m especially interested in roles where I can build in ambiguity, test quickly, and own revenue outcomes. Focused on performance marketing, paid acquisition, CRO, enrollment management, and full-funnel revenue optimization.

Experience

1. Edtech, Admissions, and Growth Consultant

   GLG

   May 2013 — Present

   Advise startups and growth-stage organizations on building scalable acquisition engines, sales infrastructure, and conversion-focused marketing strategies.• Built and scaled sales and marketing systems from 0→1, including hiring, onboarding, SOP development, and CRM workflows • Led activation rate optimization initiatives to improve lead-to-close performance and revenue outcomes • Implemented data-driven reporting frameworks to optimize CAC, conversion rates, and pipeline efficiency• Designed and launched full-funnel B2B demand generation programs across outbound, paid media, and nurture campaigns to drive qualified pipeline and revenue growth• Developed ABM-style targeting and messaging strategies for high-value accounts across education and SaaS clientsBusiness development, sales, marketing, and enrollment management consulting and training across the PK-12, higher education, and online curriculum delivery landscape for organizations seeking to make meaningful changes that directly impact organizational growth. Clients include College Advisor, True Leaders, University of Kentucky, OjaExpress, DeVry, Alta Colleges, San Jacinto College, Rolling Hills Preparatory School, Fora Travel, The College of Healthcare Professionals, Prompt, and Embry-Riddle Aeronautical University.

Education

• Southern Methodist University

  Bachelor of Arts - BA, Communication and Media Studies

• The University of Texas at Dallas

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• University of Southern California

  Doctoral Student - EdD, Organizational Change and Leadership