Jennifer Davis
Strategic Growth Marketer | Expert in Content Creation, Social Media Management & Digital Campaigns | Driving Revenue Growth Through Data-Driven Campaigns and Customer Engagement
- Role
- Marketing Director at Worldpay
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jennifer Davis
As a customer-success-driven senior-level marketing expert and analytical problem solver with a growth mindset, I combine strategy, creativity, technical expertise, and project management skills to drive business growth and ROI. With a proven track record in building digital-first, social media, go-to-market, content marketing strategies, campaigns, and omnichannel content communication programs, I am passionate about using data, insights, technologies, and creativity to achieve customer acquisition,customer success, and retention. AI tools enthusiast.Expertise: Digital, social media and GTM strategies, campaign management, analytics reporting, and best practices. Content Marketing — from strategy through copywriting and brand storytelling to editorial calendar management and campaign execution — combining data-driven insight with compelling and engaging content. Developing and managing optimized buyer journeys through integrated digital, social, paid media and organic marketing campaigns. Product Marketing and management Email Marketing Lifecycle Marketing Digital marketing, social media, and E-commerce marketing Marketing Automation platforms Customer acquisition and customer retention strategies Digital and Social Media Advertising – Google, Facebook, LinkedIn, X, Instagram, TikTok Program and Project Management
Experience
Marketing Director
Jan 2023 — Present · Cleveland, OH, US
Design, implement, and optimize the regional bank channel marketing strategy and plans, providing thought leadership, revenue-generating omnichannel campaign management, and content writing that delivers strategic marketing initiatives and supports strengthening bank partnerships.Implemented a data-driven marketing strategy, leveraging Salesforce Marketing Cloud to analyze campaign performance, resulting in a 20% increase in ROI.Support Product Marketing GTM strategy, leveraging my content and e-commerce marketing, sales enablement, and omnichannel campaign management expertise.
Education
Franklin University
Bachelor's degree, Finance, Marketing
Inbound Marketing University
Inbound Marketing Certified Professional, Internet and Social Media Marketing
Skills
- Email Marketing
- Online Marketing
- Social Media Marketing
- Integrated Marketing
- Lead Generation
- Social Media
- B2b Marketing Strategy
- Marketing Strategy
- Online Advertising
- Digital Strategy
- Strategic Planning
- Marketing Communications
- Blogging
- Marketing
- Linkedin Marketing
- Digital Marketing
- SEO
- Wordpress
- Direct Marketing
- Mobile Marketing
- Pinterest Marketing
- Advertising
- Customer Acquisition
- Ppc
- Strategy
- Digital Media
- B2b
- Sem
- Social Marketing
- Social Networking
- Website Development
- B2c Marketing
- Product Marketing
- Facebook Marketing
- Marketing Management
- E-Commerce
- Interactive Marketing
- Google Analytics
- Web Analytics
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