Jenn Castro
Principal Analyst @Gupta Media
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WORK HISTORY
Principal Analyst @Gupta Media
EDUCATION
Syracuse University
Bachelor of Science - BS Marketing Management, BS Advertising
SKILLS
ABOUT JENN CASTRO
Dedicated, hard-working, detail-oriented and fiercely competitive. Music junkie with 8 years of advertising experience running paid social campaigns for the biggest artists and entertainment/sports clients in the world. Clients throughout my experience include - but aren’t limited to - Sony Music Entertainment (US & international - RCA Records, Epic Records, Columbia Records, Sony Music Nashville/Australia/New Zealand/Mexico/India, Legacy Recordings, Masterworks), Country Music Hall of Fame and Museum, Washington Commanders, another NFL team, Charlotte Hornets, X Games, Women’s Tennis Association, Washington Spirit, Big Machine/Nashville Harbor, and Country Thunder Music Festivals (all CT locations, Big Valley Jamboree, & Rockin’ Thunder). Very knowledgeable and well versed across media buying on paid social platforms in addition to out-of-home, including Meta & Instagram, X, Snapchat, TikTok, Spotify, Google, YouTube, Bing, LinkedIn, Amazon, Pinterest, Hulu, Reddit, & more. Former leader of internship program, while also fostering training of new hires. Helped oversee and train a team of nine, with four direct reports. Two years of management team experience. Company softball team captain. Steph Curry and Boston sports enthusiast by day. Graduated with Summa Cum Laude honors from Syracuse University with two degrees in marketing management and advertising from the Martin J. Whitman School of Management and the S.I. Newhouse School of Public Communications.
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