Jenn Peterson
Growth Marketer in Aesthetics & Beauty | 10yrs as Remote-First Leader | Prev. at Plated, Advanced MedAesthetic Partners
- Role
- Performance Marketing Lead at Moxie
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jenn Peterson
When I graduated college with degrees in applied microeconomics and fashion design, I didn\'t think I\'d ever get to use both skill sets. Now I work as a marketer in the aesthetic procedure industry. I get to play with data and model markets, as well as design beautiful content and marvel over the ways technology can help us show up as our most beautiful, truest selves.I am deeply fascinated by beauty, data, and the modernization of healthcare. I hope my work can help create a future where doctors and patients are happier with their interactions and more connected to one another at a human level. I was raised by an old school doctor who cared deeply about this relationship, and I hope my work can honor his memory.
Experience
Performance Marketing Lead
Jul 2025 — Present
Moxie is the clinical-grade growth engine behind the fastest-growing independent aesthetic practices in the nation— combining software, coaching, marketing, and compliance. That means practice owners can scale without compromising their clinical standards, their patient care, or their business ambitions. Learn more at joinmoxie.com.I lead a remote team of 12 running a high-scale internal agency, driving performance marketing for hundreds of medspas.My focus is on building scalable growth systems: • AI-driven creative frameworks customized across hundreds of brands • Proven ad structures built from 10+ years of performance insights • Reporting that builds trust through transparent, auditable data • Campaign models that support both small-budget efficiency and brand-led growth for big-budget enterprise practices • Algorithmic optimization systems grounded in medspa-specific KPIs and benchmarksI’m most energized by transforming deep industry knowledge into systems that scale, and by leading teams that consistently deliver ROI in complex, fast-moving environments.Currently managing $2.5m annual spend on Meta.
Education
Florida State University
Bachelors of Science, Fashion/Apparel Design
2006 — 2010
Florida State University
Bachelor's Degree, Economics
2006 — 2010
Skills
- Email Marketing
- Competitive Marketing Strategies
- Google Adwords
- Brand Development
- Plastic Surgery Marketing
- Adobe Illustrator
- Advertising
- Website Development
- Customer Service
- Marketing
- Growth Hacking
- Marketing Strategy
- Google Analytics
- Sem
- Photoshop
- Event Planning
- SEO Copywriting
- Social Media Strategist
- Email Strategy
- Html5
- Marketing Communications
- Illustrator
- Microsoft Office
- Fashion Design
- Management
- Corporate Strategy Formulation
- Competitive Advantage
- Alterations
- Social Networking
- Leadership
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Indesign
- Css
- Microsoft Word
- Social Media
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