Jenn Byers
Owner @Byers And Beyond Marketing, Llc
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WORK HISTORY
Owner @Byers And Beyond Marketing, Llc
Generated 1,900+ clicks and impressions in one month for Google Ads while achieving a $0.29 avg. CPC and $9.09% CTR.• Managed online reputation across Shopify and Yotpo by actively monitoring and moderating customer reviews, flagging irrelevant submissions, and partnering with customer service to resolve issues—driving consistent month-over-month growth, including 453 total and 343 5-star reviews in June 2025.• Maintained steady year-over-year performance in Organic Search, driving an additional sessions in June 2025—supporting broader YoY growth in overall traffic and revenue while sustaining a strong engagement rate of 69.6%.
EDUCATION
Aquinas College - Grand Rapids
Bachelor of Arts, Communication
SKILLS
ABOUT JENN BYERS
As the daughter of a fourth-generation cherry and apple farmer, I grew up with a deep appreciation for hard work, creative problem-solving, and project management. While my path didn’t lead to the orchards, it did lead me to storytelling, data analysis, and digital marketing.I’m a female marketer with a disability, and I bring a unique mix of resilience, empathy, and strategic thinking to every project I take on. With over 10 years of experience in SEO, paid media, and demand generation, I help brands grow through multi-channel marketing, website optimization, and performance analytics.One of my favorite projects? Partnering with a higher ed client to boost enrollment for their MBA program. Within a year, I increased leads by 153% and reduced the Cost per Lead by 46%. The results were so impactful that the Admissions team asked us to pause—we’d brought in more high-quality leads than they could handle.I’ve worked across SaaS, e-commerce, and B2B industries, and I thrive in collaborative environments where strategy meets creativity. If I could design my dream job, I’d be writing bios for all the puppies in the Puppy Bowl. Until then, I’m here to help you tell your brand’s best story—and turn strategy into results that matter.
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