Jenna Watkinson-Castillo

Experience

1. Sr Director, Public Affairs and Brand Communications

   Kaiser Permanente

   Jun 2018 — Present · CA

   Promoted to Senior Director, Public Affairs and Brand Communications December, 2022Communications- Lead all local Public Relations activities in support of Kaiser Permanente\'s mission, vision values, and local strategic plan, including:o Communicate organizational messages to key internal and external stakeholderso Develop and implement local market social and traditional media relations strategyo Create and execute local area employee and physician engagement campaigns (messaging, collateral materials, supporting events, etc.)o Lead local area emergency response communications (acting public information officer) and provide local area support for situation and issues managemento Collaborate on the development and execution of local marketing plans and campaigns in support of organizational goals.Community Relations- Lead development and execution of local Community Relations strategy in support of organizational goals, including participation in, and support of, worthy local civic, business and community nonprofit agencies- Lead the development and execution of a local Community Benefit program-aligned with the national and regional programs-which furthers the organization\'s mission to spread Total Health to the communities we serve- Oversee the local community health needs assessment and development of a local area plan that aligns with the organization\'s community benefit goals and objectives- Ensure that the Community Benefit plan properly guides the investments of local medical center resources including: grant support, in-kind contributions, and employee engagement. This includes the effectiveness of the programs and investments- Monitor the organization\'s investments of assets to ensure compliance with federal and state laws.Government Relations- Lead local Government Relations activities in support of organizational goals, including development and fostering relationships with elected representatives and their staff.

Education

• University of Hawaii at Manoa

  Speech Communication and Rhetoric

  2004 — 2004

• Southern California Leadership Network (SCLN)

  Graduate of Leadership LA

  2013 — 2013

• California State University-Los Angeles

  Master of Arts

  2003 — 2007

Skills

• Powerpoint
• Press Releases
• Office Management
• Nonprofits
• Data Entry
• Corporate Communications
• Social Networking
• Grant Writing
• Advertising
• Production
• Corporate Charitable Contributions
• Fundraising
• New Media
• Publicity
• Event Management
• Media Relations
• Outlook
• Facebook
• Microsoft Excel
• Event Planning
• Marketing
• Administrative Assistants
• Invoicing
• Corporate Social Media
• Public Relations
• Spreadsheets
• Microsoft Word
• College Teaching
• Strategic Communications
• Leadership
• Microsoft Office
• On-Air Charitable Mention Approvals
• Public Speaking
• Customer Service
• Affiliate Relations