Jenna Warner

About Jenna Warner

Growth leader in B2B health-tech SaaS. I build revenue engines across the customer lifecycle, from free trial conversion and activation to expansion and retention, with a strong bias for measurable outcomes and fast iteration. At Ensora Health (formerly Therapy Brands), I currently lead Growth, owning the free trial experience end to end and building Sales Assist PLG motions that connect in-product behavior to the right next step. In 2025, I generated $15.8M in pipeline and $6M in revenue, exceeding targets by 182% and 140% and driving a 100% year-over-year increase in won revenue. Earlier in my tenure, that impact came through cross-sell and retention; today, I apply the same “instrument the journey + remove friction” approach across broader growth initiatives. I manage a team and partner closely with Sales, Customer Success, Product Marketing, and RevOps to improve segmentation, in-app guidance (Pendo), lifecycle messaging, and reporting that ties product usage to commercial outcomes. I was also selected as an Innovation Challenge winner and contribute to company-wide data infrastructure improvements. Previously at BuildClinical, I helped scale revenue 10x (from $600K to $6M in 18 months) by owning product marketing and GTM for a new SaaS platform, leading CS and marketing efforts, increasing acquisition 160%, and improving retention 28% through a structured feedback loop between CS and product.

Experience

1. Senior Manager, Growth

   Ensora Health

   Jan 2026 — Present · New York, NY, US

   Lead Growth across the customer lifecycle with ownership of the free trial experience end to end, including activation journeys, conversion paths, and in-product education.• Manage and develop a team of growth associates, setting priorities, delegating ownership, and coaching on execution quality and stakeholder management.• Build Sales Assist PLG motions using Pendo and CRM workflows to notify Sales and/or Onboarding when trialists take high-intent actions (e.g, clicking “claim discount,” completing onboarding, scheduling onboarding calls) so follow-up is timely and relevant.• Designed a signal-based routing framework to connect users to the right motion (Sales vs Implementation/Onboarding vs Support) and reduce friction and misrouted meetings.• Own Pendo instrumentation for trialists, including track events, CTA click tracking, and guide measurement; created reporting structures so teams can see which users engaged and what actions they took.• Implemented in-app governance for trial experiences (guide placement standards, throttling rules like spacing guides by multiple days, and consistent targeting) to prevent fatigue and improve completion.• Partner with Sales, Customer Success, Product Marketing, and RevOps to align on handoffs, definitions, and KPIs (activation, onboarding completion, meeting type, conversion) and tighten the trial-to-revenue workflow.• Build segmentation that combines persona and behavioral signals (e.g, role-based needs, in-app behavior, trial stage) to personalize messaging across in-app and lifecycle channels.• Develop scalable growth programs that blend in-app + email + enablement (e.g, embedded guides, lifecycle nudges, sales follow-up prompts) to move users from “stuck” to “activated.”• Drive continuous experimentation on trial journeys and offers (timing, message framing, and CTAs) with a “measure → learn → iterate” cadence tied to funnel outcomes.

Education

• Santa Barbara City College

  Business Administration and Management, General

• UC Santa Barbara

  Bachelor's degree, Economics

• San Marcos High School

  High School Diploma