Jenna White

About Jenna White

Award-winning marketing leader who creates and executes strategic marketing plans and…

Experience

1. Co-founder Principal

   J.A. Creative

   Apr 2008 — Present · Northern Virginia, US

   Established j.a. creative as a premier boutique branding and marketing communications agency, known as a trusted partner for over one hundred B2B and B2C clients from startups to established organizations. • Create annual integrated multi-channel marketing plans for nine clients. • Set the vision, strategy, and long-term tactical execution of marketing, communications, branding, and public relations, for fifteen retainer and pro bono clients, totaling over twenty-two years of services across clients. • Build digital marketing capabilities for clients including creation or overhaul of over two dozen websites and mobile sites. Provide ongoing website updates and maintenance for seven clients across multi-year engagements. Create and maintain social media platforms for ten marketing retainer and pro bono clients.• Establish KPIs and track, report, and provide analysis of metrics to optimize marketing campaigns and programs.• Develop, manage and evolve branding for clients, including naming, tagline, brand identity, brand architecture and branding guides, ensuring brand authenticity, integrity, and innovation. • Collaborate with Creative Director, subcontractors, and other agencies and vendors throughout the creative product development for branding, marketing, communications, event, and digital deliverables to achieve a 91% success rate on submissions to the Hermes Creative Awards. Recipients of forty-three awards, including seven at the highest level- Platinum Awards, plus twenty Gold Awards, and sixteen Honorable Mentions. • Conduct market research and write creative briefs• Craft narrative strategies, create powerful messages, develop content calendar, and write copy for communications products.• Deliver client engagements on time, on budget and above expectations, evidenced by over half of new client growth from referrals and repeat project-based client engagements.• Create and maintain social media platforms for ten clients, write.

Education

• George Mason University

  Bacheor of Arts Interdisciplinary Studies, Child and Family Welfare

  1991 — 1996

• George Mason University

  B.A. Psychology

• George Mason University

  Bachelor's degree, Psychology

Skills

• Web Content
• Strategic Communications
• Strategic Planning
• Marketing
• Copy Editing
• Newsletters
• Nonprofits
• Web Analytics
• Integrated Marketing
• Brochures
• Integrated Multi-Channel Marketing
• Small Business
• Event Management
• Email Marketing
• Social Media Marketing
• Branding Consultancy
• Marketing Communications
• Corporate Communications
• Market Planning
• Retail Marketing
• Public Relations
• Social Media
• Integrated Brand Marketing
• Graphic Design
• Branding & Identity
• Integrated Marketing Plans
• Event Planning
• Marketing Strategy
• Consumer Branding
• Creative Direction
• Advertising
• Small Business Marketing