Jenna Sonenshein
Integrated Marketing and Lifecycle Strategy | x Disney, Lionsgate
- Role
- Vice President, Lifecycle Marketing at Lionsgate
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Jenna Sonenshein
Go-to-market strategist for entertainment and family brands. Builds marketing campaigns backed by data and insights, drives alignment across stakeholders, stretches dollars for maximum impact, and delivers award-winning creative executions. Team-builder, collaborator, and problem-solving executive who leads by listening, innovating, and empowering colleagues at all levels.
Experience
Vice President, Lifecycle Marketing
May 2023 — Present · Santa Monica, CA, US
Lead the integrated marketing strategy for Lionsgate\'s film slate in the transactional window (PVOD/PEST and Home Entertainment).
Education
UCLA Anderson School of Management
MBA, Marketing
2003 — 2005
Tufts University
BA, International Relations, Environmental Studies
1994 — 1998
Skills
- Business Strategy
- Online Advertising
- Partnership Marketing
- Integrated Marketing
- New Media
- Product Marketing
- Social Media Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Product Management
- Market Research
- Advertising
- Television
- Digital Strategy
- Strategy
- Digital Marketing
- Product Development
- Non-Profits
- Presentations
- Digital Media
- Marketing Communications
- Social Media
- Media Planning
- Entertainment
- Marketing
- Competitive Analysis
- Strategic Partnerships
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