Jenna Shimek
Content Marketing and Product Release Manager @Gilson
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WORK HISTORY
Content Marketing and Product Release Manager @Gilson
Accountable for all content marketing initiatives to create brand awareness, drive traffic, engagement, leads, that deliver sales and customer retention.• Oversee marketing project managers that are responsible for organizing marketing content tasks to bring new products to market (and product updates).• Collaborates with SMEs, including category management, sales professionals, scientists, and industry experts, to produce relevant content that meets the needs of both key stakeholders and our audience. • Build on existing editorial governance, so content is consistent with our brand voice, style, and tone.• Manage social media content marketing and understand the basic best practices of the main channels, which content and approaches work on each, and why.• Create content for all channels, including online, social media, email, video, and print.• Establish content life cycle workflows for requesting, creating, editing, publishing, and retiring content.• Working closely with marketing systems and marketing campaign teams on deliverables and measuring effectiveness.• Shares content creation plans and delivers ready-to-use content with local marketing teams. • Build and manage both in-house and 3rd party teams that include: designers, content writers, and social media specialists.
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Communication Arts & Digital Studies
ABOUT JENNA SHIMEK
Marketing and communications professional with a passion for content creation, social media, digital marketing, and strategy execution.
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