Jenna Reed
Strategic Marketing Executive | Leading Brand Strategy, Consumer Insights, Developing Talent & Driving Profitable Growth | Hasbro Alum
- Role
- Director, Strategy and Innovation at Lasko Products
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Jenna Reed
I’m a keynote speaker, marketing executive, and creator of The Audacity Advantage - a…
Experience
Director, Strategy and Innovation
Dec 2024 — Present · Philadelphia, PA, US
Driving the evolution of Lasko’s brand and innovation strategy across seasonal home comfort categories. Lead cross-functional teams to define long-term growth roadmaps, elevate consumer insights, and strengthen the company’s innovation process and marketing foundation.•, integrating consumer insights earlier to accelerate and strengthen cross-functional collaboration.• to modernize voice, storytelling, and content performance.• with external agencies and research firms to advance insight-led product development.• while fostering a culture of collaboration, curiosity, and continuous improvement.
Education
William & Mary – Raymond A. Mason School of Business
MBA
North Carolina State University
BA, Psychology
Radford University
MS
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