Jenna Quehrn

About Jenna Quehrn

For more than a decade, I’ve been on a mission to create innovative business and marketing strategies. I leverage data analytics, consumer insights and business performance metrics to develop commercial marketing strategies that grow brand affinity while meeting financial goals. I enjoy being the link that tethers cross-functional teams on a singular mission. I believe communication, quality and passion are paramount to success. I navigate the complexities of any initiative with a positive outlook and energetic attitude. I have a tactical plan with at least one or two contingencies outlined in my back pocket to ensure the work stays on track and business objectives are being met. I’ve always enjoyed managing and motivating people, whether it’s a dozen cadets on the mountain or internal and external team members pursuing a product launch. I lead the way, proactively identifying risks and providing strategic solutions while empowering my teams to take ownership, removing road blocks as needed. I bring a highly creative, customer focused perspective to my teams. I work with the big-picture and results in mind. When I\'m not working, I enjoy spending time with family/friends, exploring the Pacific Northwest and traveling the globe. Key Skills: Commercial & Marketing Operations B2B & B2C Industry Experience Multi-channel Marketing Commercial & Brand Strategy Cross-Department Leadership Product Development Change Management Program Management Project Management Process Development People Management & Team Building Resource Allocation & Vendor Management Budget Ownership Planning & Campaign Management Creative Concepting & Development Executive-Level Interaction Social Enagement, E-commerce/Retail Promotions & Microsite Development Consumer Insights, Market Research & Customer Engagement

Experience

1. Senior Manager, Commercial Marketing Strategy

   T-Mobile

   Jan 2017 — Present · Bellevue, WA, US

   Summary: Business owner responsible for the plan, strategy and performance of customer facing initiatives developed to meet T-Mobile business objectives. Factors in market dynamics, seasonal trends, consumer patterns, competitive actions, data analysis and retailer/channel feedback to create robust bi-annual plan.• Q3 quarter lead responsible for developing and implemented strategy and plan to promote company growth and brand awareness, exceeding Nets target of 817K (original Net goal of 600K increased to final target of 800K) • Partnered with product & business management teams responsible for new product launches, adjusting Plan Of Record when needed to factor in shifts in promo launch dates to support business strategies which-Grew segment penetration with Unlimited 55+, delivering NPV above business case, drove prime switchers, 12% lift -Added value to core plans vs. discounting through launch of content partnership with Netflix On Us, equated in sizable churn benefit -$0 Down For All, Jump On Demand launched, exceeded lift expectations @ 8%, achieved strong subprime lift (4 x orig. estimates) while remaining NPV positive• Spearheaded effort to develop new game plan after losing 215K in planned nets due to business priority changes mid-quarter – made up loss in nets with revenue accretive MDF funded Samsung GS8 BOGO, while also extending 2/$100 AAL which exceeded lift expectations• Q4 Local Offer Test lead for Growth Markets – compiled learnings from all local offers in 2017, flagged areas of opportunity, implemented real time in quarter changes, improving customer experience & performance• Lead member of the Commercial team\'s Hiring Committee, initiated conversations around streamlining hiring process with consistent hiring panel, allowing for a quicker turn in new hires

Education

• Università degli Studi di Siena

  Masters

• University of Washington

  Bachelors

• University of Bath

  Masters

• Universidad Carlos III de Madrid

  Masters